Promoting research after publication can significantly increase its visibility, readership and potential impact within the scientific community.
To make this process easier, we have prepared a simple Promotion Pack that the authors can use across their professional and institutional networks.
1. LINKEDIN POST
Copy, personalise and publish the following text from your LinkedIn profile.
Suggested version
I am pleased to share our new paper published in Fracture and Structural Integrity:
"[ARTICLE TITLE]"
In this work, we investigate [ONE-SENTENCE DESCRIPTION OF THE RESEARCH PROBLEM].
Our main findings show that:
• [KEY FINDING 1]
• [KEY FINDING 2]
• [KEY FINDING 3]
The paper is published Open Access and can be freely read here:
[ARTICLE URL]
DOI: [DOI]
Many thanks to my co-authors [TAG CO-AUTHORS] and to everyone who contributed to this research.
#FractureMechanics #StructuralIntegrity #[TOPIC1] #[TOPIC2] #OpenAccess #Research
2. SHORT LINKEDIN VERSION
New publication!
Our latest research on [TOPIC] has just been published in Fracture and Structural Integrity.
"[ARTICLE TITLE]"
The study explores [VERY SHORT DESCRIPTION].
Open Access article:
[ARTICLE URL]
DOI: [DOI]
#StructuralIntegrity #FractureMechanics #[TOPIC] #OpenAccess
3. RESEARCHGATE
We strongly encourage authors to add or update the publication on their ResearchGate profile.
Suggested description:
New publication in Fracture and Structural Integrity
Our study "[ARTICLE TITLE]" investigates [SHORT DESCRIPTION OF THE RESEARCH QUESTION].
The main contribution of the work is [MAIN CONTRIBUTION].
The full article is freely available Open Access:
[ARTICLE URL]
Researchers working on [KEYWORDS / RESEARCH AREAS] are welcome to read the paper and discuss the results.
4. X / BLUESKY
Suggested post
New #OpenAccess paper in @FractureStructuralIntegrity:
"[SHORTENED ARTICLE TITLE]"
We investigate [SHORT DESCRIPTION].
Main result: [MAIN FINDING].
Read the paper:
[ARTICLE URL]
#FractureMechanics #StructuralIntegrity #[TOPIC]
5. POST FOR UNIVERSITY OR DEPARTMENT SOCIAL MEDIA
Authors are encouraged to contact the communication office of their university, department or research centre.
Suggested text:
New research publication
Researchers from [UNIVERSITY / DEPARTMENT] have published a new study in the international journal Fracture and Structural Integrity.
The paper, entitled:
"[ARTICLE TITLE]"
investigates [2–3 SENTENCE NON-TECHNICAL DESCRIPTION].
The research provides new insights into [MAIN SCIENTIFIC CONTRIBUTION / APPLICATION].
Authors:
[AUTHORS]
The article is freely available Open Access:
[ARTICLE URL]
DOI: [DOI]
6. EMAIL TO COLLEAGUES
You may also share your article directly with colleagues working in the same research field.
Suggested message
Dear Colleagues,
I would like to share our recently published article in Fracture and Structural Integrity:
"[ARTICLE TITLE]"
The study focuses on [SHORT DESCRIPTION].
The paper is Open Access and can be freely downloaded here:
[ARTICLE URL]
DOI: [DOI]
I hope you may find the results useful for your research.
Best regards,
[NAME]
7. USE YOUR GRAPHICAL ABSTRACT
Whenever possible, attach the Graphical Abstract to your social media posts.
Visual content generally makes scientific posts easier to understand and more likely to be noticed.
Recommended uses:
- LinkedIn post;
- ResearchGate update;
- university or laboratory website;
- departmental newsletter;
- conference presentation;
- personal academic webpage.
8. SHARE THE VISUAL ABSTRACT
If a Visual Abstract is available, we encourage you to share it through:
- LinkedIn;
- YouTube;
- ResearchGate;
- university or laboratory social media;
- personal academic profiles.
Suggested introduction:
60 seconds to discover our latest research on [TOPIC].
Watch the Visual Abstract of our new article published in Fracture and Structural Integrity:
[VISUAL ABSTRACT LINK]
Full Open Access paper:
[ARTICLE URL]
9. TAG YOUR NETWORK
When posting your article, consider tagging:
- your co-authors;
- your university;
- your department;
- your research laboratory;
- research projects connected with the work;
- funding institutions;
- collaborating universities;
- relevant scientific societies.
This allows the post to reach audiences beyond your personal network.
Please tag Fracture and Structural Integrity whenever possible.
10. USE SPECIFIC HASHTAGS
Avoid using too many generic hashtags.
We suggest selecting 3 to 6 highly relevant hashtags.
Examples:
#FractureMechanics
#StructuralIntegrity
#Fatigue
#FatigueCrackGrowth
#AdditiveManufacturing
#CompositeMaterials
#HydrogenEmbrittlement
#FiniteElementAnalysis
#ExperimentalMechanics
#DamageMechanics
#WeldedJoints
#Concrete
#AdvancedMaterials
#OpenScience
#OpenAccess
11. PROMOTE THE ARTICLE MORE THAN ONCE
Publication day should not be the only opportunity to promote your paper.
A simple promotion schedule can be:
Day 1
Share the article and Graphical Abstract.
Week 2
Share the Visual Abstract or Podcast.
Month 1
Post one interesting result, graph or figure from the study.
Month 2–3
Share the article again when discussing a related research topic, conference or new project.
Different posts can reach different audiences.
12. UPDATE YOUR ACADEMIC PROFILES
After publication, please consider updating:
- ORCID;
- ResearchGate;
- Google Scholar profile;
- institutional repository;
- university personal webpage;
- laboratory webpage;
- personal academic website.
Please always use the official DOI:
[DOI]
13. SHARE THE ARTICLE WITH THE RIGHT COMMUNITY
Rather than distributing the article indiscriminately, identify researchers who work on closely related subjects.
Relevant scientific communities may include:
[KEYWORD 1]
[KEYWORD 2]
[KEYWORD 3]
[KEYWORD 4]
Scientific visibility is most effective when the paper reaches researchers for whom the results are genuinely relevant.
14. A SIMPLE 5-MINUTE PROMOTION CHECKLIST
After publication:
☐ Post the article on LinkedIn
☐ Update ResearchGate
☐ Update ORCID
☐ Send the paper to your university communication office
☐ Tag your co-authors and institution
☐ Share the Graphical Abstract
☐ Share the Visual Abstract
☐ Add the DOI to your institutional webpage
☐ Inform your laboratory or research group
☐ Re-share the article after several weeks
Help us increase the visibility of your research
Fracture and Structural Integrity is a Diamond Open Access journal.
Articles are freely available to the international scientific community, without subscription barriers for readers and without publication charges for authors.
Sharing your publication through your scientific and professional networks helps make your research more accessible to researchers who may benefit from it.
Thank you for contributing to the Fracture and Structural Integrity community.
Editorial Team
Fracture and Structural Integrity
